Post by account_disabled on Mar 16, 2024 6:01:18 GMT 2
This is the purpose of the second stage of the Inbound marketing conversion funnel, which consists of converting your prospects into leads. To do this, you must obtain information from them that will allow you to contact them again: a name, an email address, a telephone number, etc. inbound-marketing-convert This data collection is made possible thanks to the concerted action of three levers: CTA buttons For “call-to-action” “call to action” in French.
These are buttons on which the Internet user is encouraged to click by means of an action verb, such as “Discover”, “Download”, “Come”, etc. These BTB Directory buttons stand out visually from the body of the text in a way that attracts the eye. Landing pages Or “landing pages”. These are the pages that people land on when they click on the CTA buttons. They are usually made up of a form intended for the collection of personal data from Internet users and a link offering to download content.
The forms Which, placed on different pages of your website notably on the page dedicated to making contact allow Internet users to provide you with data concerning them so that you can contact them again. This step is all the more easy to complete if your prospects are already partly qualified. If they arrive at your site with a clear idea of what they want, they will be more likely to leave their contact details.
These are buttons on which the Internet user is encouraged to click by means of an action verb, such as “Discover”, “Download”, “Come”, etc. These BTB Directory buttons stand out visually from the body of the text in a way that attracts the eye. Landing pages Or “landing pages”. These are the pages that people land on when they click on the CTA buttons. They are usually made up of a form intended for the collection of personal data from Internet users and a link offering to download content.
The forms Which, placed on different pages of your website notably on the page dedicated to making contact allow Internet users to provide you with data concerning them so that you can contact them again. This step is all the more easy to complete if your prospects are already partly qualified. If they arrive at your site with a clear idea of what they want, they will be more likely to leave their contact details.